An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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स्वरूप EPUB ● पेज 368 ● ISBN 9781317643814 ● संपादक Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● प्रकाशक Taylor and Francis ● प्रकाशित 2014 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 3387390 ● कॉपी सुरक्षा Adobe DRM
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