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Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [EPUB ebook]
Brands and Marketing in Food and Drink

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Copertina de Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (ePUB)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Format EPUB ● Pagini 368 ● ISBN 9781317643814 ● Editor Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Editura Taylor and Francis ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 3387390 ● Protecție împotriva copiilor Adobe DRM

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Geoffrey G. Jones Nicholas J. Morgan Geoffrey Jones USA) Jones Geoffrey (Harvard Business School

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