An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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格式 EPUB ● 网页 368 ● ISBN 9781317643814 ● 编辑 Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● 出版者 Taylor and Francis ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 3387390 ● 复制保护 Adobe DRM
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