Catalog > Ciências sociais > Economia > Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (ePUB)

Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [EPUB ebook]
Brands and Marketing in Food and Drink

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Capa do Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (ePUB)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Formato EPUB ● Páginas 368 ● ISBN 9781317643814 ● Editor Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 3387390 ● Proteção contra cópia Adobe DRM

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