An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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Biçim EPUB ● Sayfalar 368 ● ISBN 9781317643814 ● Editör Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Yayımcı Taylor and Francis ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3387390 ● Kopya koruma Adobe DRM
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