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Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [EPUB ebook]
Brands and Marketing in Food and Drink

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Обложка Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (ePUB)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Формат EPUB ● страницы 368 ● ISBN 9781317643814 ● редактор Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● издатель Taylor and Francis ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 3387390 ● Защита от копирования Adobe DRM

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Geoffrey G. Jones Nicholas J. Morgan Geoffrey Jones USA) Jones Geoffrey (Harvard Business School

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