This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
– What is the relevant macroeconomic context for a company?
– What are the main characteristics of a company?
– Which tasks does managing a company involve?
– How important is the environment of a company?
– Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
€39.00
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 152 ● ISBN 9783039097128 ● फाइल का आकार 1.2 MB ● प्रकाशक Versus ● शहर Zürich ● देश CH ● प्रकाशित 2014 ● संस्करण 2 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 5073111 ● कॉपी सुरक्षा Adobe DRM
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