This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
– What is the relevant macroeconomic context for a company?
– What are the main characteristics of a company?
– Which tasks does managing a company involve?
– How important is the environment of a company?
– Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
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语言 英语 ● 格式 PDF ● 网页 152 ● ISBN 9783039097128 ● 文件大小 1.2 MB ● 出版者 Versus ● 市 Zürich ● 国家 CH ● 发布时间 2014 ● 版 2 ● 下载 24 个月 ● 货币 EUR ● ID 5073111 ● 复制保护 Adobe DRM
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