This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
– What is the relevant macroeconomic context for a company?
– What are the main characteristics of a company?
– Which tasks does managing a company involve?
– How important is the environment of a company?
– Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
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Język Angielski ● Format PDF ● Strony 152 ● ISBN 9783039097128 ● Rozmiar pliku 1.2 MB ● Wydawca Versus ● Miasto Zürich ● Kraj CH ● Opublikowany 2014 ● Ydanie 2 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 5073111 ● Ochrona przed kopiowaniem Adobe DRM
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