Jean-Paul Thommen & Stefan Grösser 
Economy, Company, Management [PDF ebook] 
Introduction to Business Administration

Destek

This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
– What is the relevant macroeconomic context for a company?
– What are the main characteristics of a company?
– Which tasks does managing a company involve?
– How important is the environment of a company?
– Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.

€39.00
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Dil İngilizce ● Biçim PDF ● Sayfalar 152 ● ISBN 9783039097128 ● Dosya boyutu 1.2 MB ● Yayımcı Versus ● Kent Zürich ● Ülke CH ● Yayınlanan 2014 ● Baskı 2 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5073111 ● Kopya koruma Adobe DRM
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