This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
– What is the relevant macroeconomic context for a company?
– What are the main characteristics of a company?
– Which tasks does managing a company involve?
– How important is the environment of a company?
– Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
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Language English ● Format PDF ● Pages 152 ● ISBN 9783039097128 ● File size 1.2 MB ● Publisher Versus ● City Zürich ● Country CH ● Published 2014 ● Edition 2 ● Downloadable 24 months ● Currency EUR ● ID 5073111 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader