This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
— What is the relevant macroeconomic context for a company?
— What are the main characteristics of a company?
— Which tasks does managing a company involve?
— How important is the environment of a company?
— Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
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язык английский ● Формат PDF ● страницы 152 ● ISBN 9783039097128 ● Размер файла 1.2 MB ● издатель Versus ● город Zürich ● Страна CH ● опубликованный 2014 ● Издание 2 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 5073111 ● Защита от копирования Adobe DRM
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