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Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

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Sampul Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Bahasa Inggris ● Format EPUB ● Halaman 248 ● ISBN 9781317459286 ● Penerbit Taylor and Francis ● Diterbitkan 2015 ● Diunduh 3 kali ● Mata uang EUR ● ID 3697458 ● Perlindungan salinan Adobe DRM

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Joseph A. Klein P.M. Rao P. M. Rao

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