Ebook > Științe sociale > Economie > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

Ajutor

Copertina de Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

€75.23

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Engleză ● Format EPUB ● Pagini 248 ● ISBN 9781317459286 ● Editura Taylor and Francis ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 3697458 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Joseph A. Klein P.M. Rao P. M. Rao

253.443 Ebooks din această categorie

Copertina de Willem Middelkoop: Big Reset Revised Edition

Willem Middelkoop: Big Reset Revised Edition

A system reset seems imminent. The world”s financial system will need to find a new anchor before the year 2020. Since the beginning of the credit crisis, the US realized the dollar will lose its …

Copertina de Erik Ostergaard: Responsive Leader

Erik Ostergaard: Responsive Leader

The world is changing. The world has changed already. But have you changed with it? The change in technology in the last century has driven a massive development in organizations and in society. The …

Copertina de Tarcisio (Federal University of Rio Grande do Sol, Brazil) Abreu Saurin & Fidelis (Central University of Technology, Free State, South Africa) Emuze: Construction Health and Safety in Developing Countries

Tarcisio (Federal University of Rio Grande do Sol, Brazil) Abreu Saurin & Fidelis (Central University of Technology, Free State, South Africa) Emuze: Construction Health and Safety in Developing Countries

The global construction sector is infamous for high levels of injuries, accidents and fatalities, and poor health and well-being of its workforce. While this record appears in both developed and deve …

Copertina de Peter Fisher & David Unwin: Virtual Reality in Geography

Peter Fisher & David Unwin: Virtual Reality in Geography

Virtual Reality in Geography covers ‘through the window’ VR systems, ‘fully immersive’ VR systems, and hybrids of the two types. The authors examine the Virtual Reality Modeling Language approach and …

Copertina de Katarzyna Bartusik & Tomasz Malkus: Agile Project Management and Complexity

Katarzyna Bartusik & Tomasz Malkus: Agile Project Management and Complexity

This research monograph presents an inter-disciplinary study of the impact, and current status, of applications of complexity-related concepts in the early stages of development of Agile Project Mana …

Copertina de Dori A. (University of Minnesota, USA) Cross & Jennifer L. (Ohio State University, USA) Hefner: Research and Theory to Foster Change in the Face of Grand Health Care Challenges

Dori A. (University of Minnesota, USA) Cross & Jennifer L. (Ohio State University, USA) Hefner: Research and Theory to Foster Change in the Face of Grand Health Care Challenges

This book contains an Open Access chapter. Healthcare organizations today face widespread change as they confront varied grand challenges in uncertain environments. Leaders in healthcare require a …

Copertina de Christopher F. (University of Miami, USA) Parmeter & Mike G. (Lancaster University, UK) Tsionas: Essays in Honor of Subal Kumbhakar

Christopher F. (University of Miami, USA) Parmeter & Mike G. (Lancaster University, UK) Tsionas: Essays in Honor of Subal Kumbhakar

Volume 46 of Advances in Econometrics presents essays in honor of Subhal Kumbhakar. His influence on the applied productivity and efficiency profession is legion, as evidenced by his voluminous body …

Copertina de Ralph Adler: Management Accounting

Ralph Adler: Management Accounting

Understand how to integrate management accounting into your TQM and JIT systems * Learn how to use Value Added Accounting to make better strategic decisions * Find out how to use advanced costing tec …

Copertina de John Argenti: Management Techniques

John Argenti: Management Techniques

This book, first published in 1969, is in two parts, the text and the glossary. The glossary entries include a description to give an idea of what each technique is, what it is for, who can use it, a …

Copertina de Stephen Frawley & Daniel Lock: Global Sport Leadership

Stephen Frawley & Daniel Lock: Global Sport Leadership

This book explores the global developments in sport leadership and practice. Drawing on the vast and ever-growing leadership literature, the book examines advances in leadership theory and practice …

Pagina următoare >>>