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Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

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Copertina de Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

€75.88

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Limba Engleză ● Format EPUB ● Pagini 248 ● ISBN 9781317459286 ● Editura Taylor and Francis ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 3697458 ● Protecție împotriva copiilor Adobe DRM

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