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Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

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Bìa của Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

€75.23

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 248 ● ISBN 9781317459286 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2015 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 3697458 ● Sao chép bảo vệ Adobe DRM

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Joseph A. Klein P.M. Rao P. M. Rao

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