Електронна книга > Суспільствознавство > Економіка > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

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Обкладинка Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Мова Англійська ● Формат EPUB ● Сторінки 248 ● ISBN 9781317459286 ● Видавець Taylor and Francis ● Опубліковано 2015 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 3697458 ● Захист від копіювання Adobe DRM

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Joseph A. Klein P.M. Rao P. M. Rao

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