Catalog > Ciências sociais > Economia > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

Apoio

Capa do Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

€75.88

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato EPUB ● Páginas 248 ● ISBN 9781317459286 ● Editora Taylor and Francis ● Publicado 2015 ● Carregável 3 vezes ● Moeda EUR ● ID 3697458 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Joseph A. Klein P.M. Rao P. M. Rao

255.503 Ebooks nesta categoria

Capa do Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Capa do Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Capa do Fernando Lopez: Holistic Business Handbook

Fernando Lopez: Holistic Business Handbook

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Capa do Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Capa do J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Capa do Emmanuel Apel: European Monetary Integration

Emmanuel Apel: European Monetary Integration

This book is an accessible introduction to European monetary integration which provides a historical background to current debates, as well as an analysis of future developments. Further features of …

Capa do Vincent K. (University of Miami, Coral Gables, Florida, USA) Omachonu: Healthcare Value Proposition

Vincent K. (University of Miami, Coral Gables, Florida, USA) Omachonu: Healthcare Value Proposition

Never before in the healthcare industry has there been such intense emphasis and open debate on the issue of quality. The steady rise in the cost of healthcare coupled with the need for quality have …

Capa do Floris van den Broek: Management of International Networks

Floris van den Broek: Management of International Networks

Effective management of a communications network can be a difficult and costly activity, and even more so when the network crosses international borders. International network managers face a number …

Capa do Yuefeng Xie: Disinfection Byproducts in Drinking Water

Yuefeng Xie: Disinfection Byproducts in Drinking Water

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

Capa do Bhamati Viswanathan: Cultivating Copyright

Bhamati Viswanathan: Cultivating Copyright

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative indus …

Próxima página >>>