Catalog > Sociale wetenschappen > Economie > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [EPUB ebook]
Marketing, Economic, and Legal Issues

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Hoes van Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (ePUB)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Taal Engels ● Formaat EPUB ● Pagina’s 248 ● ISBN 9781317459286 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2015 ● Downloadbare 3 keer ● Valuta EUR ● ID 3697458 ● Kopieerbeveiliging Adobe DRM

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