Catalog > Social Sciences > Economy > Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

Ingmar Geiger & Michael Kleinaltenkamp
Fundamentals of Business-to-Business Marketing [PDF ebook]
Mastering Business Markets

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Cover of Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

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Language English ● Format PDF ● ISBN 9783319124636 ● Editor Ingmar Geiger & Michael Kleinaltenkamp ● Publisher Springer International Publishing ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 6303077 ● Copy protection Adobe DRM

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