Catalog > Nauki społeczne > Gospodarka > Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

Ingmar Geiger & Michael Kleinaltenkamp
Fundamentals of Business-to-Business Marketing [PDF ebook]
Mastering Business Markets

Wsparcie

Pokrywa Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

€58.02

Kup ten ebook, a 1 kolejny otrzymasz GRATIS!

Język Angielski ● Format PDF ● ISBN 9783319124636 ● Redaktor Ingmar Geiger & Michael Kleinaltenkamp ● Wydawca Springer International Publishing ● Opublikowany 2015 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6303077 ● Ochrona przed kopiowaniem Adobe DRM

Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

Ingmar Geiger Michael Kleinaltenkamp Wulff Plinke Ian Wilkinson

255 022 Ebooki w tej kategorii

Pokrywa Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Pokrywa Raphael Kaplinsky & Anne Posthuma: Easternization

Raphael Kaplinsky & Anne Posthuma: Easternization

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

Pokrywa Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Pokrywa Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship

Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

Pokrywa John Bank & Andrew Kakabadse: Working in Organisations

John Bank & Andrew Kakabadse: Working in Organisations

First published in 2004, this volume recognises that, as society changes, so must its organisations; as organisations change, so must their management competencies. The requirement for organisations …

Pokrywa Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Pokrywa Ivana Beveridge: Intercultural Marketing

Ivana Beveridge: Intercultural Marketing

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and soci …

Pokrywa Freddie L. Barnard & Brady Brewer: Agribusiness Management

Freddie L. Barnard & Brady Brewer: Agribusiness Management

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, h …

Pokrywa Ronald G. (Cornell University, USA) Ehrenberg & Kevin F. Hallock: Modern Labor Economics

Ronald G. (Cornell University, USA) Ehrenberg & Kevin F. Hallock: Modern Labor Economics

Modern Labor Economics: Theory and Public Policy, now in its fourteenth edition, continues to be the leading text for one-semester courses in labor economics at the undergraduate and graduate levels. …

Pokrywa Timothy Franz & Seth Silver: Meaningful Partnership at Work

Timothy Franz & Seth Silver: Meaningful Partnership at Work

Why are some work partnerships exceptional while most are not? How can we establish and sustain an enhanced level of cohesion, connection, and collaboration in the most important work relationship, t …

Następna strona >>>