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Ingmar Geiger & Michael Kleinaltenkamp
Fundamentals of Business-to-Business Marketing [PDF ebook]
Mastering Business Markets

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Bìa của Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

€58.02

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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9783319124636 ● Biên tập viên Ingmar Geiger & Michael Kleinaltenkamp ● Nhà xuất bản Springer International Publishing ● Được phát hành 2015 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6303077 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Ingmar Geiger Michael Kleinaltenkamp Wulff Plinke Ian Wilkinson

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