E-bok > Samhällsvetenskap > Ekonomi > Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

Ingmar Geiger & Michael Kleinaltenkamp
Fundamentals of Business-to-Business Marketing [PDF ebook]
Mastering Business Markets

Stöd

Omslag till Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

€58.02

Köp den här e-boken och få 1 till GRATIS!

Språk Engelska ● Formatera PDF ● ISBN 9783319124636 ● Redaktör Ingmar Geiger & Michael Kleinaltenkamp ● Utgivare Springer International Publishing ● Publicerad 2015 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6303077 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

Ingmar Geiger Michael Kleinaltenkamp Wulff Plinke Ian Wilkinson

260 259 E-böcker i denna kategori

Omslag till Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)

Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)

C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hos …

Omslag till J Hobson: Taxation in the New State (Routledge Revivals)

J Hobson: Taxation in the New State (Routledge Revivals)

First published in 1919, Taxation in the New State explores the practical application of tax policy to the financial situation of post-World War I Britain. Hobson assesses policy according to the tax …

Omslag till Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator''s Contract

Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator”s Contract

This book examines the formation, nature and effect of the arbitrators’ contract, addressing topics such as the appointment, challenge, removal and duties and rights of arbitrators, disputing parties …

Omslag till Leonard Holmes: Re-Tayloring Management

Leonard Holmes: Re-Tayloring Management

Over a century has passed and yet there is growing evidence that knowledge workers across the globe today are as constrained by F.W. Taylor”s much-maligned The Principles of Scientific Management, a …

Omslag till Francis B. Head: Stokers and Pokers

Francis B. Head: Stokers and Pokers

Published in the year 1968, Stokers and Pokers is a valuable contribution to the field of Economics. …

Omslag till Karen Dyson & Brian Kenny: Marketing in Small Businesses

Karen Dyson & Brian Kenny: Marketing in Small Businesses

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the s …

Omslag till Elliott Jaques: Requisite Organization

Elliott Jaques: Requisite Organization

Based on Elliott Jaques latest research, this is a thorough revision of a book that has established itself as a classic in its field. Jaques has written a practical high-level, how-to book, that appl …

Omslag till Tadeusz (Independent Consultant in Mining Geomechanics, Sorrento, Australia) Szwedzicki: Rock Mass Response to Mining Activities

Tadeusz (Independent Consultant in Mining Geomechanics, Sorrento, Australia) Szwedzicki: Rock Mass Response to Mining Activities

Mining activities may result in rock mass deterioration and instability that may lead to failure both in underground and open pit mines. Such deterioration represents a safety risk and may result in …

Omslag till Levent (Oxford Brookes University, UK) Altinay & Prakash (American University of Sharjah, UAE) Chathoth: Strategic Management for Hospitality and Tourism

Levent (Oxford Brookes University, UK) Altinay & Prakash (American University of Sharjah, UAE) Chathoth: Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the top …

Omslag till Alexandra (Oulu Business School, Oulu University, Finland) Middleton & Jenni (Oulu Business School, Oulu University, Finland) Muttonen: Multinational Enterprises and Transparent Tax Reporting

Alexandra (Oulu Business School, Oulu University, Finland) Middleton & Jenni (Oulu Business School, Oulu University, Finland) Muttonen: Multinational Enterprises and Transparent Tax Reporting

This book examines tax transparency as part of multinational enterprises’ corporate social responsibility (CSR). It considers revelations like the Panama and Paradise Papers that shed light on corpor …

Nästa sida >>>