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Ingmar Geiger & Michael Kleinaltenkamp
Fundamentals of Business-to-Business Marketing [PDF ebook]
Mastering Business Markets

Ondersteuning

Hoes van Ingmar Geiger & Michael Kleinaltenkamp: Fundamentals of Business-to-Business Marketing (PDF)

?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

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Taal Engels ● Formaat PDF ● ISBN 9783319124636 ● Editor Ingmar Geiger & Michael Kleinaltenkamp ● Uitgeverij Springer International Publishing ● Gepubliceerd 2015 ● Downloadbare 3 keer ● Valuta EUR ● ID 6303077 ● Kopieerbeveiliging Adobe DRM

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