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Petra Jung Erceg & Gunter Lay
Produktbegleitende Dienstleistungen [PDF ebook]
Konzepte und Beispiele erfolgreicher Strategieentwicklung

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Capa do Petra Jung Erceg & Gunter Lay: Produktbegleitende Dienstleistungen (PDF)

Nicht nur hervorragende Produkte können zu Wettbewerbsvorteilen führen, auch durch das Angebot zusätzlicher Dienstleistungen können Firmen sich von der Konkurrenz unterscheiden. Dieses Buch zeigt, wie Engineering-Leistungen, Rund-um-die-Uhr-Service, Finanzierungsdienste sowie Up-grading und Entsorgung strategisch zu Wettbewerbsvorteilen entwickelt werden können. Praxisberichte erfolgreicher Vorreiterfirmen werden in ein Konzept einer zielgerichteten Strategieentwicklung eingeordnet. Diese Vorgehensweise erlaubt dem Leser, für das eigene Unternehmen Orientierung und Handlungsanleitungen zu finden.

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Língua Alemão ● Formato PDF ● ISBN 9783642561351 ● Editor Petra Jung Erceg & Gunter Lay ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6357152 ● Proteção contra cópia Adobe DRM

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