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Petra Jung Erceg & Gunter Lay
Produktbegleitende Dienstleistungen [PDF ebook]
Konzepte und Beispiele erfolgreicher Strategieentwicklung

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Bìa của Petra Jung Erceg & Gunter Lay: Produktbegleitende Dienstleistungen (PDF)

Nicht nur hervorragende Produkte können zu Wettbewerbsvorteilen führen, auch durch das Angebot zusätzlicher Dienstleistungen können Firmen sich von der Konkurrenz unterscheiden. Dieses Buch zeigt, wie Engineering-Leistungen, Rund-um-die-Uhr-Service, Finanzierungsdienste sowie Up-grading und Entsorgung strategisch zu Wettbewerbsvorteilen entwickelt werden können. Praxisberichte erfolgreicher Vorreiterfirmen werden in ein Konzept einer zielgerichteten Strategieentwicklung eingeordnet. Diese Vorgehensweise erlaubt dem Leser, für das eigene Unternehmen Orientierung und Handlungsanleitungen zu finden.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783642561351 ● Biên tập viên Petra Jung Erceg & Gunter Lay ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6357152 ● Sao chép bảo vệ Adobe DRM

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Petra Jung Erceg Gunter Lay

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