Електронна книга > Суспільствознавство > Економіка > Petra Jung Erceg & Gunter Lay: Produktbegleitende Dienstleistungen (PDF)

Petra Jung Erceg & Gunter Lay
Produktbegleitende Dienstleistungen [PDF ebook]
Konzepte und Beispiele erfolgreicher Strategieentwicklung

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Обкладинка Petra Jung Erceg & Gunter Lay: Produktbegleitende Dienstleistungen (PDF)

Nicht nur hervorragende Produkte können zu Wettbewerbsvorteilen führen, auch durch das Angebot zusätzlicher Dienstleistungen können Firmen sich von der Konkurrenz unterscheiden. Dieses Buch zeigt, wie Engineering-Leistungen, Rund-um-die-Uhr-Service, Finanzierungsdienste sowie Up-grading und Entsorgung strategisch zu Wettbewerbsvorteilen entwickelt werden können. Praxisberichte erfolgreicher Vorreiterfirmen werden in ein Konzept einer zielgerichteten Strategieentwicklung eingeordnet. Diese Vorgehensweise erlaubt dem Leser, für das eigene Unternehmen Orientierung und Handlungsanleitungen zu finden.

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Мова Німецька ● Формат PDF ● ISBN 9783642561351 ● Редактор Petra Jung Erceg & Gunter Lay ● Видавець Springer Berlin Heidelberg ● Опубліковано 2013 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6357152 ● Захист від копіювання Adobe DRM

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