Getting Past No
Negotiation is an integral part of everyday life, from corporate boardrooms to personal relationships. Yet, it’s often fraught with challenges and adversities that can turn a simple discussion into a full-blown conflict.
‘Getting Past No: Negotiating in Difficult Situations’ by William Ury provides a comprehensive roadmap to navigate these treacherous waters, offering practical strategies to transform adversarial interactions into cooperative solutions.
Ury, a co-founder of Harvard’s Program on Negotiation and co-author of the groundbreaking book ‘Getting to Yes, ‘ leverages his extensive experience to address the complexities of difficult negotiations. His approach emphasizes moving beyond traditional win-lose paradigms to achieve mutually beneficial outcomes.
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