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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Cover of Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Language English ● Format PDF ● Pages 544 ● ISBN 9781137300287 ● Publisher Macmillan Education UK ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5302757 ● Copy protection Adobe DRM

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