Ebook > Social Sciences > Economy > Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

Support

Cover of Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

€74.28

Buy this ebook and get 1 more FREE!

Language English ● Format PDF ● Pages 544 ● ISBN 9781137300287 ● Publisher Macmillan Education UK ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5302757 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Ailsa Kolsaker Malcolm McDonald Kolsaker Ailsa Kolsaker McDonald Malcolm McDonald

253,158 Ebooks in this category

Cover of Nicholas Janni: Leader as Healer

Nicholas Janni: Leader as Healer

Leaders of today must possess potent powers for logic, reason, discernment and strategic forecasting. Yet, they must also be empathic and therefore embodied; grounded and therefore intuitive; present …

Cover of Patrick Hoverstadt & Lucy Loh: Patterns of Strategy

Patrick Hoverstadt & Lucy Loh: Patterns of Strategy

Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to chan …

Cover of Heather Campbell & I. Masser: GIS In Organizations

Heather Campbell & I. Masser: GIS In Organizations

In placing these questions at the heart of their book, the authors set out to stimulate and contribute to the great debate: despite the enormous growth in the acquistion of GIS technology by business …

Cover of Michael Moesgaard Andersen & Torben Pedersen: Data-Driven Innovation

Michael Moesgaard Andersen & Torben Pedersen: Data-Driven Innovation

Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces …

Cover of Xiangping Li & Lianping Ren: The Hospitality and Tourism Industry in ASEAN and East Asian Destinations

Xiangping Li & Lianping Ren: The Hospitality and Tourism Industry in ASEAN and East Asian Destinations

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent year …

Cover of Alan Watkins: Step Change

Alan Watkins: Step Change

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

Cover of Defne Apul & Matthew John (The Mechanical, Industrial, and Manufacturing Engineering Department, The University of Toledo, Ohio, USA) Franchetti: Carbon Footprint Analysis

Defne Apul & Matthew John (The Mechanical, Industrial, and Manufacturing Engineering Department, The University of Toledo, Ohio, USA) Franchetti: Carbon Footprint Analysis

The negative impacts of carbon emissions from human activities continue to dramatically reshape the environmental, political, and social landscape. These impacts coupled with cap and trade schemes …

Cover of PM Majik: The Pmo Manual - How to Design a Pmo That Works!

PM Majik: The Pmo Manual – How to Design a Pmo That Works!

Do you need to setup a PMO? Perhaps you want to find out more about PMO”s? The PMO Manual can help with these questions and many more. The PMO Manual covers all of the important steps of designing …

Cover of Ralph Adler: Management Accounting

Ralph Adler: Management Accounting

Understand how to integrate management accounting into your TQM and JIT systems * Learn how to use Value Added Accounting to make better strategic decisions * Find out how to use advanced costing tec …

Cover of Victor E. Argy & John Nevile: Inflation and Unemployment

Victor E. Argy & John Nevile: Inflation and Unemployment

Originally published in 1985 and contributed to by internationally renowned economists, this volume discusses theoretical issues and country-specific experiences to review the underlying causes of th …