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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Sampul Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Bahasa Inggris ● Format PDF ● Halaman 544 ● ISBN 9781137300287 ● Penerbit Macmillan Education UK ● Diterbitkan 2017 ● Diunduh 3 kali ● Mata uang EUR ● ID 5302757 ● Perlindungan salinan Adobe DRM

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Ailsa Kolsaker Malcolm McDonald Kolsaker Ailsa Kolsaker McDonald Malcolm McDonald

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