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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Обкладинка Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Мова Англійська ● Формат PDF ● Сторінки 544 ● ISBN 9781137300287 ● Видавець Macmillan Education UK ● Опубліковано 2017 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 5302757 ● Захист від копіювання Adobe DRM

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Ailsa Kolsaker Malcolm McDonald Kolsaker Ailsa Kolsaker McDonald Malcolm McDonald

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