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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Couverture du Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Langue Anglais ● Format PDF ● Pages 544 ● ISBN 9781137300287 ● Maison d’édition Macmillan Education UK ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5302757 ● Protection contre la copie Adobe DRM

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