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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Örtmek Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

€74.28

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Dil İngilizce ● Biçim PDF ● Sayfalar 544 ● ISBN 9781137300287 ● Yayımcı Macmillan Education UK ● Yayınlanan 2017 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5302757 ● Kopya koruma Adobe DRM

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