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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Copertina di Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Lingua Inglese ● Formato PDF ● Pagine 544 ● ISBN 9781137300287 ● Casa editrice Macmillan Education UK ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 5302757 ● Protezione dalla copia Adobe DRM

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