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Ailsa Kolsaker & Malcolm McDonald
MBA Marketing [PDF ebook]

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Hoes van Ailsa Kolsaker & Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Taal Engels ● Formaat PDF ● Pagina’s 544 ● ISBN 9781137300287 ● Uitgeverij Macmillan Education UK ● Gepubliceerd 2017 ● Downloadbare 3 keer ● Valuta EUR ● ID 5302757 ● Kopieerbeveiliging Adobe DRM

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