Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Frank Huber & Michael Lenzen
Grundlagen der Varianzanalyse [PDF ebook]
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غلاف Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

€21.37

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لغة ألمانية ● شكل PDF ● ISBN 9783658056667 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2014 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6339964 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Frank Huber Michael Lenzen Frederik Meyer

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