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Frank Huber & Michael Lenzen
Grundlagen der Varianzanalyse [PDF ebook]
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Copertina di Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

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Lingua Tedesco ● Formato PDF ● ISBN 9783658056667 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 6339964 ● Protezione dalla copia Adobe DRM

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