Catalog > Sozialwissenschaft > Wirtschaft > Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Frank Huber & Michael Lenzen
Grundlagen der Varianzanalyse [PDF ebook]
Konzeption – Durchfuhrung – Auswertung

Support

Cover von Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

€21.37

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Deutsch ● Format PDF ● ISBN 9783658056667 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 6339964 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

Frank Huber Michael Lenzen Frederik Meyer

260.259 Ebooks in dieser Kategorie

Cover von Karin (Leadership Development Institute (LDI) International, USA) Klenke: Qualitative Research in the Study of Leadership

Karin (Leadership Development Institute (LDI) International, USA) Klenke: Qualitative Research in the Study of Leadership

The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating …

Cover von Ganesh Chandra Deka & Krishnaraj P.M.: Free and Open Source Software in Modern Data Science and Business Intelligence: Emerging Research and Opportunities

Ganesh Chandra Deka & Krishnaraj P.M.: Free and Open Source Software in Modern Data Science and Business Intelligence: Emerging Research and Opportunities

Cover von Alvaro Dias & Monica Morais de Brito: Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Alvaro Dias & Monica Morais de Brito: Managing, Marketing, and Maintaining Maritime and Coastal Tourism

The extraordinary beauty, cultural wealth, and diversity of EU’s coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate i …

Cover von Orkun Yildiz: Recent Developments in Individual and Organizational Adoption of ICTs

Orkun Yildiz: Recent Developments in Individual and Organizational Adoption of ICTs

In recent years, information and communication technologies (ICTs) have gained significant importance and become vital to the operations of both organizations and individuals. However, there are nume …

Cover von Robert L Berl & Robert Sweeney: Cases and Select Readings in Health Care Marketing

Robert L Berl & Robert Sweeney: Cases and Select Readings in Health Care Marketing

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for top …

Cover von Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice

Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and h …

Cover von Ravi Das: Business Recovery and Continuity in a Mega Disaster

Ravi Das: Business Recovery and Continuity in a Mega Disaster

The COVID-19 pandemic has had so many unprecedented consequences. The great global shift from office work to remote work is one such consequence, with which many information security professionals ar …

Cover von ENNA: VSM Participant Workbook (Spanish)

ENNA: VSM Participant Workbook (Spanish)

Un libro de trabajo sobre VSM (español). A workbook on VSM (Spanish). …

Cover von Ronald Arkin: Governing Lethal Behavior in Autonomous Robots

Ronald Arkin: Governing Lethal Behavior in Autonomous Robots

Expounding on the results of the author“s work with the US Army Research Office, DARPA, the Office of Naval Research, and various defense industry contractors, Governing Lethal Behavior in Autonomou …

Cover von Khurshed Dehnugara: Flawed but Willing

Khurshed Dehnugara: Flawed but Willing

Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum – these are the experiences that dominate the lives of today’s busin …

nächste Seite >>>