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Frank Huber & Michael Lenzen
Grundlagen der Varianzanalyse [PDF ebook]
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Portada de Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

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Idioma Alemán ● Formato PDF ● ISBN 9783658056667 ● Editorial Springer Fachmedien Wiesbaden ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 6339964 ● Protección de copia Adobe DRM

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