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Frank Huber & Michael Lenzen
Grundlagen der Varianzanalyse [PDF ebook]
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Cover of Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

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Language German ● Format PDF ● ISBN 9783658056667 ● Publisher Springer Fachmedien Wiesbaden ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 6339964 ● Copy protection Adobe DRM

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