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Frank Huber & Michael Lenzen
Grundlagen der Varianzanalyse [PDF ebook]
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Capa do Frank Huber & Michael Lenzen: Grundlagen der Varianzanalyse (PDF)

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

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Língua Alemão ● Formato PDF ● ISBN 9783658056667 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 6339964 ● Proteção contra cópia Adobe DRM

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