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Frank Huber & Michael Lenzen 
Grundlagen der Varianzanalyse [PDF ebook] 
Konzeption – Durchfuhrung – Auswertung

Ủng hộ

Die Autoren vermitteln dem Leser ein solides Basisverständnis für experimentelle Marketingforschung. Die Ausführungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchführen zu können. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzuführen. Anhand eines Beispiels wird das Buch mit einer ausführlichen Beschreibung dieses Verfahrens abgerundet.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783658056667 ● Nhà xuất bản Springer Fachmedien Wiesbaden ● Được phát hành 2014 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6339964 ● Sao chép bảo vệ Adobe DRM
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