Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
Grundlagen und Praxisbeispiele

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غلاف Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

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لغة ألمانية ● شكل PDF ● ISBN 9783658148812 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2018 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6788702 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Gerhard Raab Alexander Unger Fritz Unger

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