Catalog > Nauki społeczne > Gospodarka > Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
Grundlagen und Praxisbeispiele

Wsparcie

Pokrywa Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

€30.81

Kup ten ebook, a 1 kolejny otrzymasz GRATIS!

Język Niemiecki ● Format PDF ● ISBN 9783658148812 ● Wydawca Springer Fachmedien Wiesbaden ● Opublikowany 2018 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6788702 ● Ochrona przed kopiowaniem Adobe DRM

Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

Gerhard Raab Alexander Unger Fritz Unger

252 480 Ebooki w tej kategorii

Pokrywa Harold (Continental University, Peru) Delfin Angulo Bustinza: International Trade and Inclusive Economic Growth

Harold (Continental University, Peru) Delfin Angulo Bustinza: International Trade and Inclusive Economic Growth

Examining economic growth through the lens of poverty, social exclusion, and economic inequality, Harold Delfin Angulo Bustinza offers an econometric analysis of the effects of international trade be …

Pokrywa Mark Edwards: Smart Selling Book (Concise Advice)

Mark Edwards: Smart Selling Book (Concise Advice)

Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today’s highly competitive marketplace, creating an advantage through sales is imper …

Pokrywa Matt Dean: Soft Stuff

Matt Dean: Soft Stuff

Most of us work, yet few of us recognise our power in those workplaces or that we can influence things there. How can those of us striving in workplaces, `unleash the power of you’? How do we start c …

Pokrywa Wastebusters Ltd: The Green Office Manual

Wastebusters Ltd: The Green Office Manual

This revised second edition highlights the opportunities for achieving cost savings and environmental improvements to enhance competitiveness in organizations of all sizes, with specific guidance for …

Pokrywa Jarrad V.T. Harford: Corporate Cash Management, Excess Cash, and Acquisitions

Jarrad V.T. Harford: Corporate Cash Management, Excess Cash, and Acquisitions

How much cash should a corporation have and should we worry when they have too much? This question has been hotly debated by manager and investors recently because managers of many of America”s lead …

Pokrywa Gabriel Eweje: Corporate Social Responsibility and Sustainability

Gabriel Eweje: Corporate Social Responsibility and Sustainability

There is growing public interest and concern regarding the sustainability of communities. This volume offers a critical review of current trends around Corporate Social Responsibility (CSR) and susta …

Pokrywa Paul (University of Strathclyde, UK) Lynch & Alison J. McIntosh: Commercial Homes in Tourism

Paul (University of Strathclyde, UK) Lynch & Alison J. McIntosh: Commercial Homes in Tourism

This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation including …

Pokrywa Thomas Aitken: The Multinational Man (RLE International Business)

Thomas Aitken: The Multinational Man (RLE International Business)

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …

Pokrywa Larisa Dragomir: European Prudential Banking Regulation and Supervision

Larisa Dragomir: European Prudential Banking Regulation and Supervision

The financial market events in 2007-2009 have spurred renewed interest and controversy in debates regarding financial regulation and supervision. This book takes stock of the developments in EU legis …

Pokrywa Oren M (Metropolitan College of New York, USA) Levin-Waldman: Wage Policy, Income Distribution, and Democratic Theory

Oren M (Metropolitan College of New York, USA) Levin-Waldman: Wage Policy, Income Distribution, and Democratic Theory

Wage policy can be broadly defined as a set of institutions designed to bolster the wages of workers, especially for those workers who lack negotiating power. This book concentrates on the relationsh …

Następna strona >>>