Catalog > Ciencias sociales > Economía > Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
Grundlagen und Praxisbeispiele

Soporte

Portada de Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

€30.81

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato PDF ● ISBN 9783658148812 ● Editorial Springer Fachmedien Wiesbaden ● Publicado 2018 ● Descargable 3 veces ● Divisa EUR ● ID 6788702 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

Gerhard Raab Alexander Unger Fritz Unger

254.379 Ebooks en esta categoría

Portada de David P. Levine: Normative Political Economy

David P. Levine: Normative Political Economy

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Portada de Sean Ryan: Get in Gear

Sean Ryan: Get in Gear

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

Portada de Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

This new volume is a rich and comprehensive resource of the basic information and latest developments and research efforts on tropical and subtropical fruits. It presents an extensive overview of cro …

Portada de James Woodcock: Ego Flip

James Woodcock: Ego Flip

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Portada de Charles du Toit: Trust-Based Leadership

Charles du Toit: Trust-Based Leadership

Trust-Based Leadership is the leadership approach required to thrive as a leader in the new world of work. In Trust-Based Leadership, Dr Charles Du Toit brings you the nine principles to lead success …

Portada de Michael Stanford: Leadership Transition

Michael Stanford: Leadership Transition

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Portada de Peter D Harms: Dark and Destructive Leadership

Peter D Harms: Dark and Destructive Leadership

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

Portada de Bob (University of Stirling, UK) Hart: Working Time and Employment (Routledge Revivals)

Bob (University of Stirling, UK) Hart: Working Time and Employment (Routledge Revivals)

First published in 1987, this Routledge Revival reissues the first systematic and integrated analysis of working time and employment, reaching to the core elements of a vital area of labour economics …

Portada de Guido Erreygers: Economics and Interdisciplinary Exchange

Guido Erreygers: Economics and Interdisciplinary Exchange

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of »imperialism» or criticized for neglecting the insights obtained …

Portada de Thomas Aitken: The Multinational Man (RLE International Business)

Thomas Aitken: The Multinational Man (RLE International Business)

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …

siguiente página >>>