E-bok > Samhällsvetenskap > Ekonomi > Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
Grundlagen und Praxisbeispiele

Stöd

Omslag till Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

€30.81

Köp den här e-boken och få 1 till GRATIS!

Språk Tyska ● Formatera PDF ● ISBN 9783658148812 ● Utgivare Springer Fachmedien Wiesbaden ● Publicerad 2018 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6788702 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

Gerhard Raab Alexander Unger Fritz Unger

259 744 E-böcker i denna kategori

Omslag till Dr. Sanjay (Batoi Systems Pvt Ltd, India) Mohapatra & Amaresh (Reveal Health Tech, India) Panda: Online Healthcare Community

Dr. Sanjay (Batoi Systems Pvt Ltd, India) Mohapatra & Amaresh (Reveal Health Tech, India) Panda: Online Healthcare Community

The shift from in-person to online health services has now become a driving force in delivering efficient healthcare, especially in developing countries where this need is imperative. The Online Heal …

Omslag till Jean Reid: Law and Accounting (RLE Accounting)

Jean Reid: Law and Accounting (RLE Accounting)

This book contains 53 nineteenth century American legal cases in which courts discussed accounting issues. Some are well known: Wood v. Drummer (1824) was the foundation for the idea that capital cou …

Omslag till Jung Kee Hong & You-il Lee: The Influence of National Culture on Customers'' Cross-Buying Intentions in Asian Banking Services

Jung Kee Hong & You-il Lee: The Influence of National Culture on Customers” Cross-Buying Intentions in Asian Banking Services

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services …

Omslag till Rob F. (University of Tilburg, the Netherlands) Poell & Tonette S. (Florida International University, USA) Rocco: The Routledge Companion to Human Resource Development

Rob F. (University of Tilburg, the Netherlands) Poell & Tonette S. (Florida International University, USA) Rocco: The Routledge Companion to Human Resource Development

The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate abo …

Omslag till Carlos Eduardo Martins (Lloyd's Register Energy, London, United Kingdom) Serra: Benefits Realization Management

Carlos Eduardo Martins (Lloyd’s Register Energy, London, United Kingdom) Serra: Benefits Realization Management

Benefits realization management (BRM) is a key part of governance, because it supports the strategic creation of value and provides the correct level of prioritization and executive support to the co …

Omslag till Seungkwon (Sungkonghoe University, South Korea) Jang: The Management of Consumer Co-Operatives in Korea

Seungkwon (Sungkonghoe University, South Korea) Jang: The Management of Consumer Co-Operatives in Korea

This book explores and analyzes cooperative management and provides insight into how Korea’s consumer cooperatives have evolved and been managed. It focuses on Korea’s consumer cooperative management …

Omslag till Qaiser (Institute of Business Administration, Pakistan) Munir & Tatiana V. (HSE University, Russia) Sokolova: Emerging Bond Markets

Qaiser (Institute of Business Administration, Pakistan) Munir & Tatiana V. (HSE University, Russia) Sokolova: Emerging Bond Markets

The bond market is a key securities market and emerging economies present exciting, new investment opportunities. This timely book provides insights into these emerging bond markets through empirical …

Omslag till Thomas P. Simon: Assessing the Sustainability and Biological Integrity of Water Resources Using Fish Communities

Thomas P. Simon: Assessing the Sustainability and Biological Integrity of Water Resources Using Fish Communities

This book examines the application of fish community characteristics to evaluate the sustainability and biological integrity of freshwaters. Topics include perspectives on use of fish communities as …

Omslag till Connie White Delaney & Lisiane Pruinelli: Nursing and Informatics for the 21st Century - Embracing a Digital World, Book 1

Connie White Delaney & Lisiane Pruinelli: Nursing and Informatics for the 21st Century – Embracing a Digital World, Book 1

In just the past decade, the emergence of digital health has finally become palpable. Enhanced by the pandemic, social justice events, and planetary health urgency, Realizing Digital Health – Bold Ch …

Omslag till Yosaburo Takekoshi: The Economic Aspects of the History of the Civilisation of Japan

Yosaburo Takekoshi: The Economic Aspects of the History of the Civilisation of Japan

First Published in 2004. This is Volume II looking at the aspects of econnomic life in the civilisation of Japan. The chapters span the areas of Foreign Trade in the Port of Nagasaki, through the age …

Nästa sida >>>