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Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
Grundlagen und Praxisbeispiele

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Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

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Limba Germana ● Format PDF ● ISBN 9783658148812 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2018 ● Descărcabil 3 ori ● Valută EUR ● ID 6788702 ● Protecție împotriva copiilor Adobe DRM

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