Catalog > Ciências sociais > Economia > Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
Grundlagen und Praxisbeispiele

Apoio

Capa do Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

€30.81

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato PDF ● ISBN 9783658148812 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2018 ● Carregável 3 vezes ● Moeda EUR ● ID 6788702 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Gerhard Raab Alexander Unger Fritz Unger

254.379 Ebooks nesta categoria

Capa do David P. Levine: Normative Political Economy

David P. Levine: Normative Political Economy

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Capa do Sean Ryan: Get in Gear

Sean Ryan: Get in Gear

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

Capa do Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

This new volume is a rich and comprehensive resource of the basic information and latest developments and research efforts on tropical and subtropical fruits. It presents an extensive overview of cro …

Capa do James Woodcock: Ego Flip

James Woodcock: Ego Flip

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Capa do Charles du Toit: Trust-Based Leadership

Charles du Toit: Trust-Based Leadership

Trust-Based Leadership is the leadership approach required to thrive as a leader in the new world of work. In Trust-Based Leadership, Dr Charles Du Toit brings you the nine principles to lead success …

Capa do Michael Stanford: Leadership Transition

Michael Stanford: Leadership Transition

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Capa do Peter D Harms: Dark and Destructive Leadership

Peter D Harms: Dark and Destructive Leadership

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

Capa do John Channing: Safety at Work

John Channing: Safety at Work

The leading book on the subject of occupational health & safety revised in line with recent UK legislation and practice. New to this edition is the foreword by Judith Hackitt CBE, Chair of the Health …

Capa do Bob (University of Stirling, UK) Hart: Working Time and Employment (Routledge Revivals)

Bob (University of Stirling, UK) Hart: Working Time and Employment (Routledge Revivals)

First published in 1987, this Routledge Revival reissues the first systematic and integrated analysis of working time and employment, reaching to the core elements of a vital area of labour economics …

Capa do Guido Erreygers: Economics and Interdisciplinary Exchange

Guido Erreygers: Economics and Interdisciplinary Exchange

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

Próxima página >>>