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Gerhard Raab & Alexander Unger
Methoden der Marketing-Forschung [PDF ebook]
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Cover von Gerhard Raab & Alexander Unger: Methoden der Marketing-Forschung (PDF)

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Einblick in die relevanten Methoden der Marketing-Forschung. Im Mittelpunkt stehen Fragen der allgemeinen Methodenlehre, der Datenanalyse auf Basis moderner Auswertungsprogramme sowie Anwendungsbeispiele praktischer Marketing-Forschung. Die Autoren gehen auch auf Aspekte internationaler Marketing-Forschung ein. Die statistischen Analyse-Methoden nehmen breiten Raum ein, dennoch sind alle Kapitel ohne umfassende Vorkenntnisse verständlich. In die zweite Auflage wurde der aktuelle Wissensstand aus Forschung und Praxis eingearbeitet.

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Sprache Deutsch ● Format PDF ● ISBN 9783658148812 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2018 ● herunterladbar 3 mal ● Währung EUR ● ID 6788702 ● Kopierschutz Adobe DRM

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