John M. Murphy: Branding: A Key Marketing Tool (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

John M. Murphy
Branding: A Key Marketing Tool [PDF ebook]

الدعم

غلاف John M. Murphy: Branding: A Key Marketing Tool (PDF)

Branding is l about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

€51.50

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!

لغة الإنجليزية ● شكل PDF ● ISBN 9781349082803 ● الناشر Palgrave Macmillan UK ● نشرت 1987 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 4973045 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

255٬667 كتب إلكترونية في هذه الفئة

غلاف J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

غلاف Leo Bottary & Leon Shapiro: Power of Peers

Leo Bottary & Leon Shapiro: Power of Peers

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

غلاف Press Productivity: 5S Video Participants Guide

Press Productivity: 5S Video Participants Guide

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

غلاف Karl F. Schmid: Construction Crew Supervision

Karl F. Schmid: Construction Crew Supervision

غلاف Lauryn E. DeGreeff & Craig A. Schultz: Canines

Lauryn E. DeGreeff & Craig A. Schultz: Canines

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

غلاف Mike Bourne & Pippa Bourne: Creating an Effective Public Sector

Mike Bourne & Pippa Bourne: Creating an Effective Public Sector

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

غلاف Simon Tyler: Attitude Book

Simon Tyler: Attitude Book

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …

غلاف Paul Harrigan & Rosalind Jones: Entrepreneurial Marketing

Paul Harrigan & Rosalind Jones: Entrepreneurial Marketing

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting …

غلاف Warren Samuels: The Legal-Economic Nexus

Warren Samuels: The Legal-Economic Nexus

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

غلاف Lynn Turgeon: The Advanced Capitalist System

Lynn Turgeon: The Advanced Capitalist System

This book, first published in 1980, is based on a series of lectures entitled ‘Theoretical Problems of American Political Economy’ that Lynn Turgeon made during the fall of 1978 at Moscow State Unive …

الصفحة التالية >>>