Електронна книга > Суспільствознавство > Економіка > John M. Murphy: Branding: A Key Marketing Tool (PDF)

John M. Murphy
Branding: A Key Marketing Tool [PDF ebook]

Підтримка

Обкладинка John M. Murphy: Branding: A Key Marketing Tool (PDF)

Branding is l about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

€51.50

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Мова Англійська ● Формат PDF ● ISBN 9781349082803 ● Видавець Palgrave Macmillan UK ● Опубліковано 1987 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 4973045 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

260 259 Електронні книги в цій категорі

Обкладинка BlackBeltTrade BlackBeltTrade: The Fat Cat : A Modern Day Forex Strategy

BlackBeltTrade BlackBeltTrade: The Fat Cat : A Modern Day Forex Strategy

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you”ll know when …

Обкладинка Okan (Nanyang Technological University, Singapore) Duru: Shipping Business Unwrapped

Okan (Nanyang Technological University, Singapore) Duru: Shipping Business Unwrapped

The shipping business is a lesser-known industry, but it is an extremely influential element in the global economy. This book provides a snapshot of the shipping business with micro-foundations from …

Обкладинка Thomas Klein & Peter S. Morrell: Moving Boxes by Air

Thomas Klein & Peter S. Morrell: Moving Boxes by Air

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been t …

Обкладинка Ch'ao-Ting Chi: Key Economic Areas in Chinese History

Ch’ao-Ting Chi: Key Economic Areas in Chinese History

This book, first published in 1936, offers the conception of the dynamics of the Key Economic Area as an aid to the understanding of Chinese economic history. By tracing their development through a h …

Обкладинка Peter Drucker: Essential Drucker

Peter Drucker: Essential Drucker

Peter Drucker”s wide-ranging book, drawn from his best work, looks at management, the individual and society. He connects these themes of today”s world with his usual clear-sighted and far-reaching …

Обкладинка Don E. (Texas A & M University, College Station, USA) Bray: Nondestructive Evaluation

Don E. (Texas A & M University, College Station, USA) Bray: Nondestructive Evaluation

Nondestructive evaluation (NDE) inspection schemes are important in design, manufacturing, and maintenance. By correctly applying techniques of NDE, we can reduce machine and system failures and incr …

Обкладинка Tina (University of Aberdeen, UK) Hunter & Madeline (University of Sydney, Australia) Taylor: Agricultural Land Use and Natural Gas Extraction Conflicts

Tina (University of Aberdeen, UK) Hunter & Madeline (University of Sydney, Australia) Taylor: Agricultural Land Use and Natural Gas Extraction Conflicts

Onshore unconventional gas operations, in most jurisdictions, operate on the legal principle that all activities during exploration and extraction are ‘temporary’ in nature. The concept that the onsh …

Обкладинка Markus Beckmann & Anica Zeyen: Social Entrepreneurship and Business Ethics

Markus Beckmann & Anica Zeyen: Social Entrepreneurship and Business Ethics

Social entrepreneurs are change makers that aim to solve society’s unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential …

Обкладинка Patrick L. Anderson: Business Economics and Finance with MATLAB, GIS, and Simulation Models

Patrick L. Anderson: Business Economics and Finance with MATLAB, GIS, and Simulation Models

This book takes recent theoretical advances in Finance and Economics and shows how they can be implemented in the real world. It presents tactics for using mathematical and simulation models to solve …

Обкладинка John (Symantec Corporation, Reston, Virginia, USA) McCumber: Assessing and Managing Security Risk in IT Systems

John (Symantec Corporation, Reston, Virginia, USA) McCumber: Assessing and Managing Security Risk in IT Systems

This book begins with an overview of information systems security, offering the basic underpinnings of information security and concluding with an analysis of risk management. Part II describes the M …

Наступна сторінка >>>